Responsible Play Efforts
Responsible Gaming Activities
During National Problem Gambling Awareness Week (March 9-16, 2008), the Vermont Lottery did not air any lottery product advertising. Instead, the Lottery produced a television and radio spot which aired solely during this week. On an ongoing basis, 5% of the Lottery’s media weight is devoted to responsible gambling television and radio. The spots below, which were produced in February 2005 and January 2007, aired during National Problem Gambling Awareness Week and are part of the Lottery’s ongoing responsible gaming media buy. The television spot was made available to problem gambling organizations nationwide.
Please click here to view the Vermont Lottery's Responsible Play television spots and click here to hear the Vermont Lottery's Responsible Play radio spots.
The Vermont Lottery Commission, in association with the Vermont Council on Problem Gambling, continues its support of efforts to create awareness of resources available to individuals who have concerns about gambling habits.
Fiscal year 2007 represented the eleventh consecutive year of support for thisvery important issue. The Vermont Lottery’s partnership with the VermontCouncil on Problem Gambling began in fiscal year 1997. The Lottery’s history of promoting responsible gaming includes: providing the Council’s toll free number on all Lottery ticket stock and play slips and encouraging responsible play in all advertising. The Lottery’s first Responsible Play campaign was executed in FY99. This campaign included radio and television publicservice announcements, cooperative distribution of a responsible play poster and utilization of the well-known, “Please Play Responsibly” logo on marketing materials.
Responsible Play Support:
The Lottery’s Responsible Play campaign included the following efforts in fiscal year 2007:
- Partnership with the Vermont Council on Problem Gambling: The Vermont Lottery and the Vermont Council on Problem Gambling held a strategic planning session at the start of FY07 to develop a Responsible Play plan for the fiscal year. Radio spots were created based on feedbackfrom the Vermont Council. The Vermont Lottery and the Vermont Council maintained open lines of communication throughout the fiscal year frequently discussing the Vermont Council’s needs and making adjustments as necessary.
- Media Plan: The Lottery’s marketing message was directed at reaching adults who may have discretionary dollars to afford participation in Vermont Lottery games. The media plan used a combination of county per capita income and county per capita in the development of its radio advertising strategy.
- Television Campaign: All Vermont Lottery television spots included a message from the Lottery’s Executive Director to please play Lottery games responsibly. Additionally, the “Please Play Responsibly” logo was prominently displayed in all spots.
- Radio/TV Campaign: A new radio and TV spot were developed in collaboration for the Vermont Council on Problem Gambling. The two new radio spots rotated with other Lottery radio commercials throughout the year. Furthermore, all Lottery radio spots included a message from the Lottery’s Executive Director to, “Please Play Responsibly.”
- National Council on Problem Gambling: The Lottery’s Executive Director Alan Yandow was re-elected to the Board of Directors of the National Council on Problem Gambling.
- National Gambling Awareness Week: During National Gambling Awareness Week, the Lottery only aired Responsible Gaming television and radio.
- Vermont Specific Brochure: The Vermont Lottery continued to distribute the Vermont specific “Problem Gambling” brochure on behalf of the Vermont Council on Problem Gambling.
- Vermont Council Toll Free Funding: The Lottery provided the financial resources to pay 100% of the expense for toll free calls to the Vermont Council on Problem Gambling.
- Vermont Council Reimbursement: The Lottery reimbursed the Vermont Council on Problem Gambling for costs associated with registration and attendance of Problem Gambling conferences.
- Responsible Play Message: All advertising messages in print or broadcast media included a “Please Play Responsibly” message. All point-of-sale materials also included the message.
- Vermont Council on Problem Gambling Web site: The Vermont lottery developed a new Website for the VCPG, and continues to work with them to edit content.
Logo and Toll Free Number on Lottery Tickets and Play Slips: The “Please Play Responsibly” logo and the Vermont Council’s toll free number were printed on all Vermont Lottery tickets and play slips.
- 18+ and Responsible Message: Agents prominently displayed stickers indicating, “You must be 18 or older to purchase lottery tickets.” These stickers also included the “Please Play Responsibly” logo and the Vermont Council’s toll free number.
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